Smart strategy and creative storytelling for forward-thinking people & brands.

Hi, I’m Krista! I’m a content strategist, writer, and the owner of mirrorball — a collective of top-tier pros with expertise across creative, content, and comms. Before mirrorball, I served as SVP, Content, at Cutline Communications. Throughout my career, I’ve had the privilege of helping shape and share stories for and about emerging startups, world-changing companies, and inspirational people. A spirited traveler and student of the world, I’ve also written about some of my favorite places and the things I’ve learned about life along the way.

I’ve loved storytelling, in all of its forms, for as long as I can remember. Growing up in small-town New Hampshire, I was the kid who brought a book to the dinner table and spent her free time writing songs, performing in plays, and scribbling short stories. In middle school (when the internet was still in its infancy), I found Lissa Explains, learned HTML, and built my first website—sparking a deep love for digital publishing and online communities. I’m forever grateful I had the guts to chase my big dreams to New York City and San Francisco, and I’m equally grateful for the amazing companies and clients I’ve partnered with over the years.