What Makes a Great Expert Interview? Lessons from a Writer's Perspective
Great expert interviews don’t just happen—they’re the result of thoughtful preparation, empathy, and adaptability. After reflecting on hundreds of interviews, these are the lessons I’ve learned.
Email Marketing Still Matters in 2024. Here’s How to Do It Right.
Email marketing isn’t dead. In fact, its alive and well! In 2024, the key to success lies in building relationships, providing value, and understanding your audience.
Work Smarter, Not Harder: My Favorite Tools for Content Creation
Teammates and clients often ask for my go-to content and creative tools. While I've trialed countless products over the years, I've found just a handful that truly save time and boost productivity. Here are six tools that will empower you to focus on what matters most: creating meaningful, impactful content.
Content Marketing 101: Strategy, Consistency, and Creativity
Creating content that drives meaningful business results isn’t about posting more, it’s about posting smarter. Here’s how to build a strategic content plan, focus on quality, and stay consistent.