Finding Creative Inspiration in Paris: Visiting the City of Lights for the First Time
As a writer and creative, I believe travel — immersing yourself in new cultures and perspectives — is one of the best ways to fuel creativity. Paris, with its rich history and artistic beauty, sparked ideas around every corner.
Legs for Days: How to Turn One Expert Interview Into Multiple Content Pieces
An expert interview is a treasure trove of content! Having worked with both scrappy startups and Fortune-ranked public companies, I’ve documented my approach for turning one conversation into a range of content that resonates across platforms.
What Makes a Great Expert Interview? Lessons from a Writer's Perspective
Great expert interviews don’t just happen—they’re the result of thoughtful preparation, empathy, and adaptability. After reflecting on hundreds of interviews, these are the lessons I’ve learned.
Postcards from Venice: Making Memories with My Mom
I’ve made a career of asking people about their lives and their dreams, but it wasn’t until I turned those questions to my mom that I realized how much I still have to discover about her. What started as a simple wish to ride a gondola in Venice turned into an amazing adventure together—reminding me the best moments are the ones we share with the people we love.
Work Smarter, Not Harder: My Favorite Tools for Content Creation
Teammates and clients often ask for my go-to content and creative tools. While I've trialed countless products over the years, I've found just a handful that truly save time and boost productivity. Here are six tools that will empower you to focus on what matters most: creating meaningful, impactful content.
Email Marketing Still Matters in 2024. Here’s How to Do It Right.
Email marketing isn’t dead. In fact, its alive and well! In 2024, the key to success lies in building relationships, providing value, and understanding your audience.
Content Marketing 101: Strategy, Consistency, and Creativity
Creating content that drives meaningful business results isn’t about posting more, it’s about posting smarter. Here’s how to build a strategic content plan, focus on quality, and stay consistent.