The Power of Earned Media & Owned Content in the AI Era
As tools like ChatGPT and Gemini evolve, third-party mentions and owned content are more important than ever. Here’s how PR and owned content can build trust, boost visibility, and help position your brand for success in an AI-powered future of discovery.
How to Write a Standout Byline (and Get It Published)
Want to craft a byline that grabs attention, engages readers, and gets published? Here are some of my best tips and go-to tactics.
Why Op-Eds & Bylines Matter for Brand Building and SEO
Contributed content isn’t just about sharing opinions or advice—it can also help establish brand credibility, increase organic traffic to your website, and improve your SEO rankings.
6 Tools That Work Like Magic for Creating Content
Teammates and clients often ask for my go-to content and creative tools. While I've trialed countless products over the years, I've found just a handful that truly save time and boost productivity.
Email Marketing Still Matters in 2024. Here’s How to Do It Right.
Email marketing isn’t dead. In fact, its alive and well! In 2024, the key to success lies in building relationships, providing value, and understanding your audience.
Legs for Days: How to Turn One Expert Interview Into Multiple Content Pieces
An expert interview is a treasure trove of content! Here’s how to turn one conversation into a range of content that resonates across platforms.
What Makes a Great Expert Interview? Lessons from a Writer's Perspective
Great expert interviews don’t just happen—they’re the result of thoughtful preparation, empathy, and adaptability. After reflecting on hundreds of interviews, these are the lessons I’ve learned.
5 Ways to Boost Your Confidence When Writing About a New-to-You Topic
Talking about an unfamiliar topic can feel daunting, but you don’t need to be an expert to write confidently. You can quickly get up to speed, simplify complex ideas, and draft high-quality content.
Content Marketing 101: Strategy, Consistency, and Creativity
Creating content that drives meaningful business results isn’t about posting more, it’s about posting smarter. Here’s how to build a strategic content plan, focus on quality, and stay consistent.
Blurred Lines: Redefining Content & Media
What the do the words “content” and “media” even mean nowadays? Drawing on both my journalist and agency experiences, here’s my take as to where the two overlap and still differ.